Search Engine Optimisation Overview

There are two keys to generating good results in search engines. The first is to get your site included in the search engines index. The second is to optimise your site so that it ranks highly in the results when people search on keywords that are relevant to your business.

Search engines use “spiders” or “robots” to crawl through the internet to list websites for inclusion in their index. Once inside the index algorithms are used to evaluate the website. Algorithms are complex formula that rank websites relevancy in relation to search terms. Algorithms are constantly being changed and updated by the search engines to improve and maintain the relevancy of their results.

The two main search engine spiders are Google and Inktomi. Inktomi is now owned by Yahoo and powers not only Yahoo but also other Yahoo owned engines such as Alta Vista and All The Web. Inktomi also currently powers MSN search. Google and Inktomi currently generate 95% of search engine results between them.

The Search Engine Optimisation Scorecard

The PCgrammar scorecard concentrates on four performance areas that are crucial to achieving good search results and search engine optimisation. These areas are each covered in their own sections.

Spiderability

Content Structure and Content Quality

Links

Search Engine Optimisation Scorecard Results

To calculate your search engine optimisation scorecard results we rate your website out of 10 on each of the criteria above. Certain criteria are weighted to reflect their importance in current algorithm formats.

For your PCgrammar scorecard result email us with your URL at:

SEO@pcgrammar.com